valleylist Monday 2.25.2008 v 8.0
high tech products companies and consumers
> newsgroup > subscribe pub@…
high tech products companies and consumers
> newsgroup > subscribe pub@…
HIGH TECH PRODUCTS
+ Brad Lewis Mayor gets an oscar for being producer
+ Build Your Own Video Game Dean Takahashi
CONSUMERS are fickle and here I am – -
Stuck in San Jose with young people following me and threatening to beat me to a pulp at least twice. Chased into Gordon Birsch and then P.F. Changs as if the terrifying downtown area were a roller derby. I was only trying to find new hot tips the upcoming ” a late night ” version of valleylist v. 9, Monday 3.3.2008. Interested in places “where high techies hang out” . Need news releases, events, suggested URLs and favorite places – - besides Starbucks of course – - also of interest are “low life clubs and venues” and “leather” . All that is missing really is a “Bufano” . For those who are not in the know, a Bufano is a statue or painting by the artist named Bufano like the paintings of naked kids, which are tres recherche or mostly the large penguin statues which are very popular in the Bay Area. I saw my first Bufano in my cousin’s pool room.
I put San Mateo and Santa Clara County statistics together. Came up with some interesting data. Here also is the very first glimpse again of the valleylist marketing plan. As Pat Michaelowski, my favorite marketing V.P. at the S.F. Chronicle used to tell me – - “here’s your nut” - – 460,000 clients for your new product.
More homework. The new and improved list of 15 most populous cities in silicon valley tell me where to apply that marketing muscle to obtain the highest yield results. Now instead of a sponsorship and a lot of value in promotion and awareness, it’s the market potential of the business and numbers instead of sponsorship and goodwill. Need to send those sponsor proposals as quickly as possible to pub@… . Your reward – - the 21st century already enclosed.
CONSUMER RESEARCH AND PROFILE
Identified 5 or 6 acceptance targets and these provide a method of estimating the “valleylist” target acceptance levels. The assumption is that the numbers are additive and do not overlap because each of the targets also represents a different marketing initiative. First estimate provides usage and subscription targets, sponsor and advertiser targets are a different analysis.
DEFINING SILICON VALLEY
- – silicon valley has natural geographic boundaries
boundary on the west is Santa Cruz Mountains
boundary on the east is San Francisco Bay
boundary to north is San Francisco and surrounding area
boundary to the south is Santa Cruz and Monterey Bay
looks like its two counties – - San Mateo and Santa Clara
Statistics Source:
SILICON VALLEY CONSUMER MARKET PROFILE
- – Statistics and “Acceptance targets”
1 > Total Population: 2,389,746 – - “12 %”
> Land Area: 1,740
> Median Age: 34 to 36.8
2 > Ethnicity White: 1,214,357 – - “4%”
3 Non-White: 1,175,387 – - “3.5%”
> Median Household Income: $57,267 to $59,638
> Persons Below the Poverty Line: 192,689
4 > # of Households: 839,905 – - “7%”
> Occupied Units: 820,066
> Valuation: 361,875 to 936,831
5 > Labor Force: 1,414,416 – - “2%”
6 > Total Business Establishments: 64,218 – - “12%”
Numbers yield client base target acceptance level based on 5 or 6 performance indicators: 460,000 internet users and subscribers actively involved in ”valleylist” .
NEW LIST OF CITIES FOR TARGETING
- - Achieving Higher Levels of Marketing Effectiveness
San Mateo:
1. Daly City 193,521
2. San Mateo 92,482
3. Redwood City 75,402
4. S. San Francisco 60,562
5. Milbrea 42,000
6. San Bruno 40,165
7. Pacifica 38,390
8. Menlo Park 30,785
Santa Clara:
1. San Jose 894,943
2. Sunnyvale 131,760
3. Santa Clara 102,361
4. Mountainview 70,708
5. Milpitas 62,698
6. Cupertino 50,546
7. Palo Alto 58,598
These 15 cities are the cities in silicon valley where ”valleylist” should focus its marketing muscle. Also the important cities for priority content development.
NEXT A NEW CENTURY: PROGNOSTICATIONS
- – silicon valley in the 21st century
> Palo Alto becomes a separate entity with Menlo Park - – the first city state in the U.S.
> Sunnyvale builds a real downtown for all of the high tech businesses that have a real need for for a corporate downtown location
> Redwood City is renamed Oracle CA
> Santa Clara becomes the real capital of Santa Clara County
> San Mateo becomes the real capital of San Mateo County
> Yahoo! gets into the space launch business before Google and launches a new anti-microsoft operating system from outer space called O.S.1
> Intel develops the first computer implant costing only $27 so that people can compute at all times and input data with out needing a keyboard
> San Francisco continues to be the bank and tourism capital of Northern California and rejects offers to become part of silicon valley
> By the end of the 21st century everybody is at least 2 inches shorter
Yet again on the cutting edge. Stay tuned for new information on the very desirable profile of the typical average silicon valley consumer – - more original research coming from “valleylist” .
