valleylist Monday 4.7.2008 v 14.0
high tech products companies consumers
> newsgroup > subscribe pub@…
high tech products companies consumers
> newsgroup > subscribe pub@…
HIGH TECH PRODUCTS
plus myspace really partners with music sites real new business
– - I ended up pro-McCain
– - cancelled due to lack of new people
– - Yahoo! pursuit felt around the world
VALLEYLIST THE WEBSITE or new internet service takes a big step forward with a 3 way split and lots of new content. Priority is “sponsorship” followed by the spending of the money to achieve the vision. Favorite of the week is Mayor Larry Klein in the Palo Alto news because he needed a“carbon footprint’ test” for energy efficiency and it came out off-green. As serendipity simple math and synchronicity would have it, valleylist also scores in the news supporting McCain’s’ “small government big cities” campaign. That’s without yet even sending a press release. Trying to complete the flow chart leads to the revised and upgraded list of pages and page content with only a few graphics tossed in.
I tell sponsors that it’s not that expensive but it takes some money and a little planning and clever execution. To cultivate new sponsors first I’m going to launch a standard “email phone inperson meeting” campaign involving 27 companies and various ad agencies over the next 3 weeks. I’m not going to shop around. It’ll be first come first serve. I’m thinking a “custom” solution to the client’s stated objectives. Then a 15 city tour of the largest cities in silicon valley beginning May 5 at 5pm. Objective – - develop important people and scope out the listing landscape first hand. Google does the same thing drving around in “survey cars” with specially mounted cameras.
“valleylist” - – three focus points
1. internet newsletter
2. Yahoo! newsgroup
3. internet service
Target market is pre-screened interested people who work and or live in silicon valley and have an interest in high tech products companies consumers.
An additional large factor is the people who sell to the silicon valley consumer and business market.
People in the high tech business and political arena who are influential decision makers are the people currently being signed up.
”valleylist” – - three sources of revenue
1. sponsorship
2. special editions and client content – - new product actions – -custom mailings
3. consulting
Fairly certain that valleylist and high tech are pulling their weight to contribute to big Arnold’s bottom line because it’s not just silicon valley that’s hot it’s all of California - - ”California leads the nation” says the American Electronics Association’s “Cyberstates 2008” report.
Without any further ado here is the almost ready for real publication version of “valleylist” the website – -
VALLEYLIST THE WEBSITE
MAIN INDEX – - “valleylist”
brief description
> featured products – - list
> contact info – - descriptive information
> sponsorship – - descriptive information
1.> “valleylist” weekly internet newsletter
2.> “valleylist” internet newsgroup
3.> “valleylist” internet service – - prototype
INDEX 1. “valleylist” internet newsletter
brief description
1.a> subcribe
1.b> first 5 “free” available at Yahoo! groups
1.c> then you have to subscribe
1.d> “valleylist” all versions so far archived at Yahoo! newsgroup
1.e> planned future versions of “valleylist”
the internet newsletter
1.f> subjects of interest to research for
”valleylist” the internet newsletter
11.10.2008 what to do between 2 am and the morning commute
11.17.2008 where new technology comes from
11.27.2008 each and every mall
12.01.2008 getting televison exposure
12.08.2008 competitors o.u.t. there
12.15.2008 people can’t find silicon valley
12.25.2008 health
12.29.2008 census a new take
01.05.2009 convention centers
01.12.2009 wealthiest
01.19.2009 only in silicon valley
01.26.2009 it’s only a test market of a new product isn’t it?
send suggestions to pub@…
INDEX 2. “valleylist” Yahoo! newsgroup
brief description
INDEX 3. “valleylist” the website
– - new internet service
3.1> Guide to the Valley
brief description
3.1.a> maps
3.1.b> most influential people
3.1.c> weather
3.1.d> government
3.1.e> entertainment
3.1.f> business statistics
3.1.g> parks and rec
3.1.f> courthouses and legal services
3.1.g> newspapers
3.1.h> business journals
3.1.j> magazines
3.1.k> local publications
3.1.l> places to send press releases
3.1.m> internet services
3.1.n> shopping malls <cross link>
3.1.o> retailers by location <cross link>
3.1.p> business services
3.1.q> internet services about silicon valley
3.1.r> tourism
3.1.s> beaches
3.1.t> food
3.1.u> sonic and other fast food extravaganzas
3.2 Product company consumer index
3.2.a> products
3.2.b> companies
3.2.c> consumers
3.2.d> largest employers
3.2.e> shopping malls <cross link>
3.2.f> retailers by location <cross link>
3.2.g> featured products <cross link>
3.2.h> high tech consumers acceptance by product category
3.2.i> flat screen televisions
3.3. a late night
brief description
finding entertainment in silicon valley
3.3.a> low life clubs and venues
. top 10
3.3.b> a late night
. top 10
3.3.c> bars
3.3.d> nightclubs
3.3.e> motorcycles
3.4. interesting ideas about silicon valley
3.4.a> stories about the history of silicon valley
3.4.b> profile of the average typical silicon valley consumer
3.4.c> museums art galleries and cultural institutions
3.4.d> television and cable
3.4.e> list of the 15 cities – - defining silicon valley
3.4.f> El Camino Real
3.4.g> political people and important contacts
3.4.h> news – - sources of news
3.4.i> zip code map of silicon valley
3.4.j> other versions of silicon valley
3.4.k> law enforcement
3.4.l> charities
3.4.m> volunteer organizations
3.4.n> daily news
3.4.o> college towns
3.4.p> stanford university
3.4.q> san jose state university
3.4.r> shopping districts
3.4.s> new people
3.4.t> budgets and large sums of money
3.4.u> beach towns
3.4.v> populations trends and growth
3.4.w> strategic planning – - silicon valley in the 21st century
3.4.x> what’s the latest technology
3.4.y> list of all the cities in silicon valley
3.4.z> let’s fight over who’s in charge in silicon valley
content and design exclusive to valleylist
sponsor rates $5,000 a week or $165,000 first year
special editions – - new product actions – - custom mailings negotiable
consulting services available $65 an hour
Greg McKenna
publisher
valleylist
2910 Stevens Creek Blvd. #109-503
San Jose, CA 95128
408.649.1614
mo.day.yr – - title – - – - – - – - – - – - – - – -
07.14.2008 latest technology from silicon valley
07.21.2008 new hardware
07.28.2008 a new operating system
08.04.08 military bases are closing aren’t they
08.11.2008 tourism
08.18.2008 local news sources
08.25.2008 a new kind of videogame
09.01.2008 what college grads are into
09.08.2008 workplace of the future
09.15.2008 hottest business leaders in silicon valley
09.22.2008 military technology and new products
09.29.2008 what are the houses in silicon valley like lately
10.06.2008 new businesses – - lists and various sources
10.13.2008 santa cruz high tech not really
10.20.2008 latest versions of important software
10.27.2008 is microsoft interested in silicon valley
11.03.2008 consumer interviews at shopping malls – - what’s up
mo.day.yr – - title – - – - – - – - – - – - – - – -
1.07.2008 “valleylist” the correct response
1.14.2008 before the Big Fat Red Pen
1.21.2008 mapping the geocode
1.28.2008 launching valleylist
2.04.2008 most influential people
2.11.2008 high tech products
2.18.2008 high tech companies
2.25.2008 high tech consumers
3.03.2008 a late night – - high techies hang out
3.10.2008 flat screen televisions
3.17.2008 silicon valley weather
3.24.2008 leather
3.31.2008 low life clubs and venues
4.07.2008 “valleylist” the web site – - flow chart
4.14.2008 shopping malls
4.21.2008 retailers by location
4.28.2008 social networking sites
5.05.2008 videogames – - Myst
5.12.2008 Food
5.19.2008 Mist, the movie and other problems
5.26.2008 MC 2 Corporation, VM Ware,
virtual computer companies
6.02.2008 Tesla Motors and Dr. Detroit
6.09.2008 SONY Style
– - top 5 SONY products
6.16.2008 Library Cybercafes and cybercafes
6.23.2008 Noise Pollution
6.30.2008 SONIC and other fast food extravaganzas
7.07.2008 Wi - Fi
The sponsorship pitch is $5k weekly
- – or $165 for entire first year.
“valleylist” agrees with the 3 fold focus embraced by venerable Hitachi and it is reflected in the new “valleylist” strategic planning and vision statement
