| + amazon kindle debuts ebook library borrowing services
+ ebay to purchase local ad service “where” + qvc japan resumes normal 24hr broadcast operations + hsn emeril and wolfgang puck ultimate culinary experience + barry diller’s iac extends search pact with google electronic commerce and television shopping channels put electronic media to work for retail. the result. lots of transaction processing. only a few big players dominate. amazon.com and ebay on the internet. home shopping network and qvc on television. it’s very expensive to be the number 1 television retailer like hsn with a big internet site as well. will amazon or ebay be the first to cross over from internet to television? probably too expensive. television is a very different kind of media to conquer. high risk. very high start-up costs. “valleylist” articles on electronic commerce - – san francisco high tech leadership - – online shopping - – neighborhoods and retail areas barry diller founder of home shopping network is the “valleylist” avatar this week. diller is currently chairman and ceo of interactivecorp [iac] a media company specializing in interactive communication. diller and iac joined the new media revolution with the 1996 acquisition of home shopping network and 1997 acquisition of ticketmaster later merged with city search to create a local internet ticketing service. with 1.1 billion visitors and 5.3 billion page views monthly iac’s 50 internet sites are very deirable world wide properties. as a company iac would rank in the top 10 as number 6 with 275.5 unique visitors monthly. diller started out with over 10 years as a major motion picture and television producer and is credited with putting together the deals for usa network fox broadcasting ticketmaster online and expedia. top 10 electronic commerce and television shopping channels [ranked by importance to the industry] #.company [internet or tv] - – - – $revenue – - – - description 1.amazon.com[internet] – - – - $37B – - – - largest continues to expand 2.ebay[internet] – - – - $9.2B – - – - auctions company expanding 3.home shopping network[tv] – - – - $3B – - – - true tv success story 4.qvc[tv] – - – - $1.5B – - – - big tv success liberty media company 5.nbcshopping[tv] – - – - $562.27M – - – - new entrant value vision 6.shopping.com [internet] – - – - n/a – - – an ebay company 7.the shopping channel [tv] – - – - n/a - – - – rogers media [$11B] 8.shopzilla [internet] – - – - $40m – - – - comparison shopping service 9.shop-at-home-tv [tv] – - – - n/a – - – - specialty tv shopping service 10.yahoo shopping [internet] – - – - n/a – - – - a yahoo service [$6.9B] - – - - source: top 10 comparison shopping sites multichannel home shopping comparison engines yahoo finance for purposes of this article electronic commerce and home shoppingare defined as retailers who sell third party goods. this includes products for the home clothing consumer electronics and general merchandise. specialized retailers like dell and new egg as well as office depot and office max sell a lot of computer and business products on the internet. mega retailer walmart succeeds in brick and mortar yet lacks similar success on the internet or television. electronic commerce is a multi-billion dollar business world wide. england has the largest per capita ecommerce spending. home shopping enjoys in fact only a fraction of the immense success of internet shopping. this kind of shopping is likely to evolve into an almost entirely automated service. a home or business shopping experience where people purchase products almost instantly and have them delivered the next day. latest apps from ebay qvc hsn and amazon help you find the product place the order process the payment and schedule delivery. many people find it easier to stop at the merchant store on the way home and pick up the new purchase the same day. internet shopping or television shopping. electronic commerce is defined by wikipedia as “the buying and selling of products or services over electronic systems such as the internet and other computer networks“. television shopping sounds the same only it’s more costly and probably more effective at actually selling consumer products. for example qvc [linta] is viewed by 195 million cable and satellite homes worldwide. qvconline attracts more than 6 million unique visitors each month. home shopping network [hsni] is a $3 billion interactive multi-channel retailer reaching approximately 96 million homes. the online version hsn.comis a top 10 most trafficked e-commerce site. nbcshopping [vvtv] is a new service with a paltry $500m revenue and reaches 93 million television homes. nbc branding a 3rd party television shopping service probably means there’s room in the television shopping segment for new players. amazon.com [amzn] is a $37B company credited with starting electronic commerce. latest strategic move offering advertising on kindle reader. amazon is credited with launching the first ebook reader in the publishing industry. first a book store then a general merchandise retailer amazon also ends up a top 10 internet site and continues to purchase new inventory and customers as voraciously as possible. amazon.com the biggest ecommerce company ever. the future looks like an electronic catalogue concept delivered via internet and television using hyperlinks or broadcasting to displaying products. the same data base should serve both internet and tv distribution channels. throw in some live talent and prerecorded live segments and there’s your low cost multi-media shopping program. after the hourly broadcast set the service on autopilot like cnn headline news and let viewers click and buy. what differentiates television shopping is the use of real movie starts like suzanne sommers and shirly mcclain. actually those same celebrities show up to endorse products on the internet shopping services as well. a new concept aimed at one data base for all e-commerce media makes sense. not quite a totally new design. start with existing inventory and work through the media and transaction problems. voila a service that works for both internet and television shopping at a much lower cost than starting with the television shopping concept. shoppers criticize electronic commerce and home shoppingfor being very schlocky and low rent. innovation and new 21st century ideas would help a lot. schlock is to be avoided. “valleylist” takes the high road. planned new titles – - people who lined it up planned new titles and sponsorship online actual publishing schedule online at http://calendar.yahoo.com/g_mcpaul
pub date - – - # title – - – - – - – - – - - [avatar] – - – - – - version
thursdays 3/10/2011 – - 1_electronic publishing [martin nisenholtz] v149 [done] 3/17/2011 – - 2_newspapers [william randolph hearst] v150 [done] 3/24/2011 – - 3_magazines [jann wenner founder rolling stone] v151 [done] 3/31/2011 – - 4_ibooks and ereaders[gutenberg] v152 [done] 04/7/2011 – - 5_internet / browsers [search] v153 [done] 4/14/2011 – - 6_electronic banking[h ross perot] v154 [done] 4/21/2011 – - 7_electronic commerce [barry diller] v155 <- – current edition 4/28/2011 – - 8_internet social groups [marc zuckerberg] v156 05/5/2011 – - 9_other electronic publishing [richard adler] v157 5/12/2011 – - 10_email [arpanet] v158 - – - - planned titles and sponsorship is online for those with cash on hand and a real need for influence peddling. any starbucks after 5pm. the “valleylist” publishing schedule keeps us busy every day and added a few new easter events. every week should be as busy as the mission area open studios. most interesting elaine coombs paul morin and katja leibenath and craftlabs. friday openings followed by volunteer work with polk street merchant’s association [merchant's meeting cancelled]. leland yee future sf mayor is the high point promising community unity and business vitality. as usual i end up singing with the choir. conclusion. britney spears sells through almost all sales channels including the top 10 internet and television shopping services. giving briney 2 weeks was less painful than you might think. the “valleylist” music act of the weekbritney started out a real world mega success. almost as big as the internet itself. it’s not the same for everybody. britney is #1 because of great songs pop diva vocals and an unstoppable video. “hit me baby one more time” reached the top five in 19 countries number one in 15 countries and peaked at number 1 in the u.s.a. billboard 200. the album was certified platinum 14 times over and sold 26 million copies world wide”. “opps i did it again” opened at number one in the u.s, after selling over 1,319,193 units during its first week. the album dominated u.s. retail market sales selling over 500,000 copies in its first day. the album broke previous soundscan records for the highest sales in its debut week by any solo artist. spears became the fastest selling artist in the country. this was briney’s second album to received a diamond certification from the recording industry association of america (riaa). It produced three hit singles “ song)” href=”http://en.wikipedia.org/wiki/Lucky_(Britney_Spears_song)” rel=”nofollow” target=”_blank”>lucky” and “janet jackson with help from a famous brother and years as a television actress became “a pop icon following the release of her third studio album control (1986)” in 1991, she signed the first of two record-breaking, multi-million dollar contracts with virgin records establishing her as one of the highest paid artists in the industry then went on to sell over 100 million records worldwide, she is ranked as one of the best-selling artists in the history of contemporary music. whatever gets you there. what’s hard to accept is that there are simply only a few places at the top. it’s not for everybody. beg. borrow. steal. it still won’t get you there. marry money and declare yourself the #1 in the world and recieve only the smirking admiration of fun people. start paying yourself a handsome royalty or large executive salary and the glitterati will call the fed and demand action. take yourself too seriously and end up out of the business. former mayor willie brown and his “gang” are the latest example of bum’s rush. the sin. declaring themselves the “winner” and helping themselves to huge amounts of taxpayer money. what does this have to do with electronic commerce and home shopping? cool media like the internet and television do not generally invite this kind of scandal. instead it’s shopping at your convenience. lack of touch and feel or the chance to try products first hand is a real limitation to the mediated shopping experience. “valleyilst” predicts virtual reality [vr]. shopping needs breakthrough technology to reach the next level of consumer success. i say “let your avatar do the shopping”[tm]. . greg mckenna publisher valleylist . all rights reserved - – - - “valleylist” is a free weekly internet newsletter focused on technology and politics emailed to 5 million readers every week. copyright greg mckenna. - – - -
|
“valleylist” v155 r.1 – - electronic commerce and home shopping [barry diller]
valleylist(sm)v155 r.1 thursday 04.21.2011
high tech products companies consumers
Leave a Comment »
No comments yet.
RSS feed for comments on this post. TrackBack URI
