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valleylist (sm) friday 09.25.2009 v84 r.1
high tech products companies consumers
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HOT NEW PRODUCTS
+ apple launches new ipod equipped with camera
+ intel and google among world’s top 10 brands 2009
+ intel ceo pc sales could rise in 2009
+ dell eyes tech services $3.9b deal for perot systems compete with hp
+ ellison we won’t spin off mysql
MAILING LISTS have launched many a new empire. and then to everybody’s amazement the newly elected sell their lists to other companies. are they offering their customers up to the competition?
“valleylist” recommends that people grow their own mailing lists.
in fact you need to have a very compelling publication or new offer to compete with the established winner. try taking “life” magazine’s mailing list and selling them your new internet magazine. lots of luck! as a result mailing lists come as a added revenue stream to publishers. additionally publishers are not required to sell to the competition. probably a better idea to sell them to companies that do a lot of business from mailing lists yet do not compete with your product. make no mistake mailing lists and especially email lists are a very powerful marketing tool.
david letterman the obvious avatar du jour this week does not sell his mailing list. who can compete with letterman’s stupid pet tricks.
however you can catch the latest letterman from the youtube fan club or follow the cbs superstar letterman himself at twitter @lettemanfs. early adopters can request tickets online. there’s also more letterman on facebook at late show with david letterman. everybody has their favorite letterman guest. “valleylist” says it has to be drew barrymore brave enough to dance on letterman’s desk.
>here’s a sample from people in the mailing list business
marketing mail list from mailing-lists-direct.com
mailing list email business sales leads consumer from infousa
mailing lists direct mail marketing from directmail.com
mailing lists solutions generating sales leads from usadata
- – for extra help consult these guides to mailing lists
btob guide to email lists
mailing list’s guide mailing list buying guide
yahoo! guide mailing list brokers buyer’s guide yahoo! small business
it’s the conversion rate that matters. from 10,000 letters or emails you got 4 clients then that is a very low conversion rate. according to the direct marketing association the mailing list industry suffers from a very low conversion rate. this is a common problem for people who purchase 3rd party mailing lists.
however keeping and effectively managing your own mailing list is a needed business process that adds value. grow your own mailing lists and bring in new customers that then can be used to book revenue. choose what’s guide to email marketing software & service providers is a good start for do-it-yourselfers.
subscribing to industry news alerts is what got “valleylist” and lots of other ambitious entrepreneurs to their first disney land cable television convention. that’s where i first meet high rollers like people from cbs interactive [les moonvies people]. now there’s a company that lost tons of money on schiesters then had to spend a fortune buying their way into the internet business and purchasing cnet. great thing about those disney people is everybody walks away with a present. that way there are no complaints over being publicly humiliated at the hotel cocktail hour or by the media snooping or from being talked about in public by competitor companies looking for a fight. nobody complains over bad food. most important everybody loves disney afterward.
MAYOR OF THE WEEK
from los gatos is mike wasserman mwasserman@losgatosca.gov for coming up with the most attractive cute little town in silicon valley. one of santa clara county‘s oldest cities it’s population these days is a little over 27,000. not easy given the immense pressures to commercialize and go high tech and most of all gentrify instead of giving people lots of great places to spend money. the metro points out lots favorite dining & restaurants though the hot happening scene is “over 3,000 businesses serve the residents and act as a destination point for visitors who are attracted to its restaurants, hotels and variety of shops within a pedestrian oriented downtown setting”. downtown los gatos is listed on the national register of historic places. those tired or spending too much on too little stop by the los gatos public library or the los gatos chamber of commerce.
great place for a weekend get away from high tech high stress and high pressure city problems.
NEW FEATURE EVERY WEEK focuses on dallas texas population 1,232,000. east texas is livestock and oil country. however a high tech boom and lots of investment in green power technology such as solar and wind have changed the business climate. dallas nightlife will keep you busy and empty out your wallet faster than a wind farm. for the morning after try a long drive to nowhere and a sanity stop at a dallas public library or the dallas chamber of commerce.
i think of the aaron eckhart movie “in the company of men“ focused on torturing the office secretary blessed with a mild speech disability in a particulary sadistic way. they did it to entertain themselves. it was the most horrifying thought ever. now it’s daily occurrence.
reminiscent of dallas the truely great television series. often mentioned and never imitated “dallas” launched a million zillion nasty and cruel stars including larry hagman and a madcap cast that belong only in a fictional television series.
“valleylist” thinks judge a city [and a marketing plan] for the 10 largest cities in the u.s.a. by the publications.
- – dallas publications
dallas business journal
dallas observer
el heraldo news
el hispano news
people newspapers
the dallas morning news
my visit to dallas was to escape from the phone company. dallas served up a few too many business meetings. lots of money spent in bars on the way to finding a restaurant. it’s hot and muggy only the city really hums like there’s something going on. dinner with volt information sciences was the high point only there’s a limit to what people are willing to pay for a steak dinner. inflated prices and problems with oil and high tech industries have left the dallas economy in a tailspin year after year. high tech moved in behind pioneering company texas instruments and their historic firsts in high tech
- – the electronic calculator and high performance silicon processors.
texas instruments current problems are indicative of the problems the city of dallas has with managing a new economy.
back at the phone company a week later it’s the firestorm at the branch davidian complex in waco texas only a 100 miles from dallas and whatever you do said my boss peggy stay away from waco.
there is only one ”valleylist” and here it is.
NEWS NEEDS TO BE NEW (sm)
more bad news for the project problem people. they don’t want to do the job they were paid to do. listen to the real authorities and that’ll get you safely to work and back home again.
stay away from the bad people.
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>ning- – “valleylist” original content
>ning - – “the reign of terror”
“valleylist” is too busy to include warmongering and terrorism right now.
>ning - - ”spin the bottle” new content and features planned
new version of list of characters and internet service being developed
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