“valleylist” v152 r.1 – – ibooks and ereaders [gutenberg]

valleylist(sm) v152.1 thursday 03.31.2011

high tech products companies consumers

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NEWS adds 30 libraries to ebook program

2.ipad2 set for global expansion

   – – lenovo launches ipad rival lepad

3.nook color to receive major firmware update store downloads over 100 million books

5.six reasons why google books failed [so far]


IBOOKS AND EREADERS don’t make much sense to the uninitiated. press the arrow button or touch the screen to turn the page. every book seems to weigh the same and have the same number of pages. problems abound with technical issues while real books are unbreakable. almost. torn pages or a misprint. return the book to the bookstore of purchase for an exchange or refund. do you own rent borrow or just try out the ebook in question. most ereaders aren’t sure. yet the product itself is a success resplendent in it’s simplicity and the variety and complexities of it’s content. by all means buy a digital ereader and try it out for free at your local public library’s ebook section. available online.

the ereader phenomenon was covered by “valleylist” reading the reign of terror reading list. it’s an excruciating process. choosing an ereader. finding books to download. actually trying to read an ebook on your ereader. surprisingly not all ereaders are library compatible. check the “valleylist” comparison chart of ereader features and functionality.

book publishing is big and somewhat lackluster business. revenue numbers say $44 billion in 2008 with unit sales around 3.5 billion.

ibooks and ereaders also a very big business. high growth. nearly 18m ereaders were shipped and actual sales nearly doubled in 2010. idg suggests that the sky’s the limit with the new generation of ereaders. new players like motorola force the industry to advance the technology to remain competitive. amazon still in the lead and the first to offer an ereader stands to loose the most from old ereader technology.

like book publishing itself ereaders need to be a mass market phenomenon.


top 10 ereaders

#. ereader – – – – – – – – – – – – – number of sold – – – – – – – – – observations kindle – – – – – – – – – 29m* – – – – – – – – – – – – – – –  850,000 ebooks ipad – – – – – – – – – – – – 24m* prs ebook – – – – – – – – – 4m – – – – – – – – – – – – – – – – sony dash

4.barnes and noble nook – – – – 3m – – – – – – – – – – – – – – –  color version

5.kobo reader – – – – – – – – – – – – 2.7m tab – – – – – – – – – – – 2m e-book reader – – – – – -1m* – – – – – – – – – – – – – – – based in uk

8.astak ez reader pocket – – – – -1m* streak tablet – – – – – – – – – 1m*10.motorola xoom – – – – – – – – –  1m*

– – – –

*estimates from information available from the internet

source: cnet reviews ebook readers apple ipad sees higher analyst estimates amazon updates kindle sales from lots to millions galaxy tab sells 2 million ereader sales to grow to 8.2billion

yankee group predicts global e-reader revenue will grow from $1.9 billion in 2010 to $8.2 billion in 2014. unit sales will rise from 11 million in 2010 to nearly 72 million in 2014.


borders bookstore just went out of business. a sign of the times. competition from other mega book stores and online giants like amazon are to blame. lots of focus on the ereader phenomenon including the fact that borders did not come up with their own branded ereader like the other big players. it’s a sad fact of life in the post-republication world wide recession that the economy can only support a few big players. borders forgot to go find a niche to hide out in [like business and technical publishing for example] and decided to compete with the other very big players like barnes and nobles. we’ll all miss borders.

there are so many ereaders out there that even the wikipedia came up with the wiki comparison of ereaders. the chart reveals that all readers are not created equal and comparison shopping is the way to win big. those that need help will appreciate the  kindle yahoo group and the  ipad yahoo group for real person advice on what’s going on. there are lots of great references for finding interesting ebooks and solving ereader problems.

free ibooks are available everywhere. project gutenberg features over 30,000 free books. libraries are a super great source of free ibooks. the sony daily edition – – free library finder service – – type in zip code find nearest library then download book from nearest library – – did it’s debut at the ny public library. epub books offers thousands of free ebooks. the sf public library has 5,700 free digital books. just this week the city opened the presidio branch one of the city’s most historic libraries founded in 1898. it’s an italian-renaissance-style landmark funded by andrew carnegie. each branch has been upgraded to support computer access and ebook services. 

need an exhaustive library resource.

consult the wikipedia – – library ebook lending sites.

kindle for iphone and ipod touch” is a new free application from amazon. that’s a company determined to continue to lead on all platforms. kindle users can read kindle titles on a few apple products. amazon is determined to stay in the lead and make customers happy. latest from amazon. music in the clouds a new service for people to store music.

in the frenzy to capitalize on the ereader frenzy both apple and google have come up with new digital subscription plans. objectives are to allow publishers and writers to earn money from publishing ibooks and making them available on the digital platform. the new apple digital publishing project is criticized for not doing enough for publishers and writers. thegoogle one pass subscription service is based on the same flawed logic. pretend technology owns the market.

in fact the ereader is another example of a content driven business.

finally apple pulls ahead with 100 million ibooks downloaded so far while google hits the regulatory wall because of bad planning. actually both subscription plans are flawed because they take too much and don’t do enough for the publisher. bad move to pay certain parties instead of making sure that each and every one involved gets paid. terrible to find out your business plan is flawed from a court ruling.

“valleylist” remains focused on people like gutenberg who really lined it up.

planned new titles – – people who lined it up

planned new titles and sponsorship online

actual publishing schedule online at 

pub date #_title – – – – – – – – – – – [avatar] – – – – – – version


 3/10/2011 – – 1_electronic publishing [martin nisenholtz] v149 [done]

3/17/2011 – – 2_newspapers [william randolph hearst] v150 [done]

3/24/2011 – – 3_magazines [jann wenner founder rolling stone] v151 [done]

3/31/2011 – – 4_ibooks and ereaders [gutenberg] v152 <- – current edition

04/7/2011 – – 5_internet / browsers [search?] v153

4/14/2011 – – 6_electronic banking [h ross perot] v154

4/21/2011 – – 7_electronic commerce [barry diller] v155

4/28/2011 – – 8_internet social groups [marc zuckerberg] v156

05/5/2011 – – 9_other electronic publishing [richard adler] v157

5/12/2011 – – 10_email [arpanet] v158

planned titles and sponsorship is online. buy some weekly influence.

the “valleylist” publishing schedule open to “valleylist” people everywhere.


conclusion. as big as the internet. potentially. that’s the brave new world of ibooks and ereaders. dare the high tech giants to be as innovative and market-driven as gutenberg himself. make the product the winner.

the objective. can google [and high tech] take in the book publishers of america. and win. market first. product acceptance later. true success.

profitability too large to be planned for.

“valleylist” recommends a “gutenberg-esque” attitude.

publishers want everybody to read books.


greg mckenna




all rights reserved


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