“valleylist”v197 r.1 – – internet usage

valleylist(sm) v197 r.1 – – internet usage v197 03.29.2012 high tech products companies consumers publishing@facebook playlist videos index .  NEWS  + ftc requires better online privacy controls ignores public safety      – – ftc report browsers should stop collecting data about internet users      – – eu wants new cyber crime center  + televisions internet capable by 2016  + email still killer app  + internet power users drive 50% growth in broadband demand  + internet economy to hit $42 trillion as users choose surfing over sex . INTERNET USAGE from apps to cloud computing leaves people wondering what people are doing on the internet. consumers spend only 15% of their time on the internet. top activities are search and email according to industry sources. the struggle between print and online publishing culminated with the internet taking the lead and most consumers finding their news on the internet. destinations were internet news services or digital editions of top news publications. google and microsoft continue to dominate as internet destinations as well as browser and operating system providers. yahoo continues to dwindle in importance because of a lack of real marketing savvy. traditional publications are entering the internet top 10 destinations. what are they doing anyway. . top 10 internet activities 1. information 2. communication & email 3. work 4. entertainment 5. news 6. income producing 7. marketing 8. videos and music 9. purchasing and transactions 10. social networking – – – – source: top 10 reasons people use the internet top 10 ways people use the internet reasons people use the internet consumer media consumption pew research what internet users do online – – – – app downloading and cloud computing didn’t make the top 10 this year. usage is still mostly finding compelling content and communicating with people. the headlines and top 10 links for the latest “valleylist” are included in the youtube playlist and all playlists are included in “valleylist” videos. . publishing and regulatory. “valleylist” 2012 adds a weekly focus on publishing and regulatory including the real time “valleylist” newsfeed. a return to print. that’s a promising agenda for the new century. regulation has successfully diversified all forms of electronic media and communication. regulatory activities have focused on deregulation and the rapid deployment of new information technologies. there’s probably room for a lot of new well funded competitors with a technology edge. an amped up version of the google strategy or a better browser would really make a big difference. a better email client to knock out ms outlook or yahoo mail is really needed. possibly an entertainment-based browser is another example of big technology opportunities. in the meantime the internet continues astonishing double digit growth. . conclusion. print publishers felt the pain and now are prepared to go all electronic and then some. new publishing companies and products on the horizon are also lacking. for mature businesses in publishing the internet is a potential big new market. commoditization of news information and entertainment is an enormous problem. wired magazine for example still boasts the same lifestyle content and doesn’t really take advantage of the web’s really weird marketing opportunities. successful deregulation is nearly completed. billions of new electronic consumers are the objective. . greg mckenna publisher valleylist valleylist@yahoo.com . all rights reserved .  – – – – “valleylist” is a free internet newsletter focused on technology and politics emailed to millions of readers every week. copyright greg mckenna. twitter@valleylist newsgroup subscribe unsubscribe rss google rss google [adsense] rss yahoo rss msn rss bloglines rss wordpress – – – –